Renault launches mobile showroom

Hyderabad: Renault India, the automobile company, has started a 'Rural Float' initiative to strengthen its presence in rural market and to showcase its KIGER cars across the rural India.

The 'Rural Float' is a fully functional mobile showroom that has been designed to provide a complete Renault experience to its existing and new customers. More than 27 towns across the Telangana, had experienced and witnessed the initiative by the company. The mobile showroom has covered 233 towns across 13 States in the country, travelling more than 40,000 kms over a period of three months.

Around 2,700 test drives were facilitated to customers in the remote areas through the initiative, who got a chance to witness and experience Renault India's product range. With 'Rural Float', the carmaker has been able to showcase the newly launched sub-four meter compact SUV, Renault KIGER to its customers in rural markets. Besides displaying Renault cars, there are several fun-filled activities were also organized for customers making it an exciting and cherishing experience.

The company, through this initiative, has reached out to more than 23,000 potential customers in markets like Rajasthan, Telangana, Gujarat, Madhya Pradesh, Tamil Nadu, Haryana. The 'Rural Float' also acted as a one-stop shop for enabling customers and prospects to connect with Renault for any product related enquiries or new bookings.

This initiative is significant step to move closer to the company's customers in the remote areas and provide a Renault vehicle ownership experience.